Not just a cool toy store…a cool place to play!

Toys & Co. is a family owned and operated specialty toy store at Friendly Center in Greensboro and on-line at We provide a combination of the best selection of toys, dolls and stuffed animals in the southeast with a fun and friendly hands-on environment. Kids and kids at heart are invited to come in and play! You’ll find dozens of Play Areas throughout the store where kids can try out some of our favorite toys. CAUTION: Once you enter, it is often hard to leave!! (When kids leave kicking and screaming we see that as a success…)

We pride ourselves on customer service. No matter what the occasion, we will help you find the appropriate gift and we will gladly Gift Wrap it for FREE!! Take advantage of our Carousel Club (frequent buyers club), Birthday Club and Shipping Service. We can ship your package to friends and family anywhere in the U.S. and usually the same day. Looking for that unique, hard to find toy? If, in the unlikely event we don’t have it, we will gladly do our best to Special Order it for you. Because we are a small, family owned company, we have the flexibility to react quickly to your needs.

Just as in our store, our goal on-line is to exceed your expectations in all areas including product quality, selection, and customer service. We consider our customers family and make all efforts to treat them as such. This includes making appropriate product recommendations, delivering product promptly, and attending to the little extras such as wish lists, gift cards and free gift wrap. For over 30 years Toys & Co. has been the Carolinas’ neighborhood toy store. Now we want to be yours as well.

9am - 9pm
Noon - 6pm
9am - 9pm
9am - 9pm
9am - 9pm
9am - 9pm
9am - 9pm
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