Friendly Center and The Shops at Friendly Center

As of August 17, 2006

Introduction

Welcome to Friendly Center and The Shops at Friendly Center, retail developments located in Greensboro, NC, managed by the Starmount Company. We believe in your right to know what information is collected from you when doing business with us or visiting our websites and how that information is used and safeguarded. The following privacy policy applies to our websites, FriendlyCenter.com and TheShopsatFriendlyCenter.com. Friendly Center and The Shops at Friendly Center are affiliated with other online companies, some of which feature our branding. This policy statement does not apply to those companies' websites; please refer to these affiliated sites to obtain information on their privacy policies.

Your Personal Information

FriendlyCenter.com and TheShopsatFriendlyCenter.com collect personally identifiable information (name, email address, etc.) and/or demographic data (zip code, gender, interests, etc.) that you submit when you:

1. register for e-newsletters from Friendly Center or The Shops at Friendly Center
2. complete a survey
3. register for a promotion, contest or sweepstakes
4. send us an email

Transaction information is encrypted and retained in a database not on a website. We use this information to provide you with the improved service, and to offer you opportunities we think may be of interest to you. We will send emails to those who have elected to receive them, informing registered users about specific offers from Friendly Center, The Shops at Friendly Center, related merchants, and event and advertising partners.

We will not disclose any personal information without your advance permission except when we believe the law requires us to do so or the disclosure is needed in our judgment to protect the rights or property of Friendly Center or The Shops at Friendly Center. In order to describe our services to prospective partners, merchants and others, we may disclose user information, but only in aggregate form. For example, we might disclose that a certain percentage of our users are male or female or within a certain age range. Credit card information will be provided to third parties only to provide products and services that you order. We may use the contact information that you provide to contact you about your account or to send you information directly related to the product or service for which you have registered.

Surveys

Friendly Center and The Shops at Friendly Center may occasionally use online surveys to ask visitors for feedback on our products and services as well as to collect contact information (such as email address). We may use contact data from such surveys to send the user information about our merchants or to contact users when necessary. Users may choose not to receive future, direct communications; see the "Opt Out Procedures" below.

Children's Privacy

The Children's Online Privacy Protection Act (COPPA) stipulates that website operators cannot knowingly collect information from children under age 13 without verifiable parental permission. Friendly Center and The Shops at Friendly Center respect the privacy of children, and do not seek children's participation in services that require registration. We strongly recommend that all parents supervise their children's use of the Internet. We also encourage parents to instruct their children not to give out personal information in email messages or forums.

Opt Out Procedures

From time to time, we may send you information about various products and services. If you do not want to receive this information, you can opt out by using the "unsubscribe" feature in an email reply to us, or you may send your unsubscribe request via email to friendly@friendlycenter.com.

We may also send you information from other companies that offer products and services that we believe you may enjoy. If you do not want to receive these messages from other companies, you can opt out by using the "unsubscribe" feature in an email reply to us, or you may send your unsubscribe request via email to friendly@friendlycenter.com.

Correcting and Updating Your Private Information

The information that you provide to Friendly Center or The Shops at Friendly Center may be stored by us for an indefinite time. You may request a change or deletion of this information at any time by sending an email to friendly@friendlycenter.com.

Usage Tracking

We do track usage patterns on our websites in order to break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser). We do not match this information with a specific user or his or her personally identifiable information, however.

Cookies

A "cookie" is a small text file that is placed in your browser and allows Friendly Center or The Shops at Friendly Center to recognize you each time you visit our websites. Friendly Center and The Shops at Friendly Center do not use cookies to collect personal information. Instead, they allow us to see which parts of our sites you have used so that we can better serve you when you return to our sites. Cookies may be used to provide you with information and special opportunities tailored to your interests.

Security

The security of the information that you provide to Friendly Center or The Shops at Friendly Center is important to us. We use SSL encryption software and other security measures to protect the loss, misuse, and alteration of sensitive information under our control. However, our websites include links to other sites, and when you choose to visit those sites, we are not responsible for their privacy policies. In addition, we may permit third parties to offer registration-based services through our site. We are not responsible for the actions and policies of these third parties, and you should review the privacy policies of these parties when supplying personally identifiable information to them.

Remember the Risks Whenever You Use the Internet

While we do our best to protect your personal information, we cannot be responsible for information that you choose to publicly disclose. Further, you are solely responsible for maintaining the secrecy of any passwords or other account information. Our partners and other Internet sites or services that may be accessible through FriendlyCenter.com and TheShopsatFriendlyCenter.com have separate data and privacy practices that are independent of us, and we disclaim any responsibility or liability for their policies or actions. Please contact those sites directly if you have questions about their privacy policies.

How to Contact Us

For any questions or comments regarding our privacy policy, you may contact us:
by email: friendly@friendlycenter.com
by phone: (336) 292-2789
by mail: Friendly Marketing, 3110 Kathleen Avenue, Greensboro, NC 27408

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